6 Books That Every Business Owner Should Read

Feb 02

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

Corporate Social Responsibility and the Beauty of Giving Back

Jan 04

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

3 Things Every Busy Professional Needs

Dec 27, 2022

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

Imprint Everything: A Guide to Printing Methods

Jul 25, 2022

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

6 Benefits of Customer Loyalty Programs

Jul 18, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

7 Ways to Instantly Make Your Website More User-Friendly

Jul 11, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Leading the Workplace: How to Develop Your Leadership Skills

May 12, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position is ...

6 Reasons You Need a Company Store

Apr 12, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...

5 Fail-Proof Ideas for Your Business Instagram

Mar 28, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

The History of Promotional Products

Jan 21, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

Generation Z vs. Millennials: What’s the Difference?

Jan 06, 2022

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

4 Ways to Improve Communication

Nov 02, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

How to Work Smarter, Not Harder

Oct 26, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

How to Put Together an Onboarding Kit

Oct 19, 2021

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

6 Things You're Missing out on by Not Using Promotional Products

Aug 02, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Graphic Design Terms Everyone Should Know

Jul 03, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

The Power of Promo: Why People Love Freebies

Mar 24, 2021

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

What’s Up With Unboxing Videos? The Trend You Must Try

Nov 08, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

Giving Back: The Importance of Corporate Social Responsibility

Oct 10, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

Using Customer Profiles to Find the Perfect Promo Products

Aug 15, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

5 Tips for Boosting Social Media Engagement

Jul 03, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

5 Invaluable Marketing Books to Help Grow Your Brand

Jun 19, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

How to be an Empathetic Leader and Still Get the Job Done

Jun 04, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

The Secrets to Attracting Ideal Customers

May 21, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

Sustainability & Environmental Responsibility: Why it Matters

Mar 11, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

9 Useful Apps for Sales & Marketing Professionals

Jan 14, 2020

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

6 Helpful Tips to Address Unhappy Customers

Nov 04, 2019

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

Your Guide to Promotional Shirts

Oct 21, 2019

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

16 Ways Color Affects Your Branding and Marketing

May 18, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

4 Steps to #Winning Social Media

Oct 03, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

Why You Should Be Having More Fun at Work

Aug 22, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

How to Manage the Workload of a Leader

Jul 24, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

Graphic Design Terms Everyone Should Know

Jun 26, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Advice for Getting the Most Out of a Business Trip

Jun 15, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...