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Youth Have A More Positive Attitude Toward Advertising

June 1, 2017

While older consumers may claim a more cynical view towards advertising, research firm YouGov found that that the younger generation considers advertising helpful and enjoyable.

YouGov’s poll found that, in contrast to those ages 18 and older, most U.S. teenagers aged 13-17 say that advertising helps them choose what to buy (58 percent) and that they enjoy spots featuring celebrities (55 percent).

Their trust in advertising is more mixed. YouGov found that, when asked whether they find the ads they see, hear and read trustworthy, only 47 percent answered in the affirmative. Forty-six percent said that they were not trustworthy. Here they differ from older consumers as well. In a survey conducted last year, YouGov found that 61 percent of consumers ages 18 or older say that they generally trust advertising.

YouGov’s full survey results are available here.

Youth Have A More Positive Attitude Toward Advertising

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

April 28, 2017

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of that time period.

For marketers, Millennials are the most important generation to come along in the past 100 years—perhaps ever. The oldest Millennials are reaching the age of 35 and beginning to make life-changing purchases. As this generation of consumers moves into its prime spending years, Millennials will continue to disrupt how the world communicates as they drive large-scale changes in the marketplace.

Today, the Millennial generation is the largest consumer group in U.S. history, and it continues to grow in size because of the increase in immigration.

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The Young Ones

Selling decorated children's apparel works much the same way as anything else involving kids--it requires significantly more planning and more patience.

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Royal Baby Celebrated With Promo Items

July 23, 2013 While Prince William and the Duchess of Cambridge Kate Middleton welcomed their baby boy to the world yesterday, many in the United Kingdom marked the occasion by purchasing a bevy of promotional and commemorative items. In fact, analysts in the country were predicting that the Royal birth would provide a boost for the country's economy. "The impact on the U.K. economy is likely to be limited--albeit overwhelmingly positive," Howard Archer, chief U.K. and European economist at IHS Global Insight, said in a research note. "At the margin, the royal birth may provide the economy with a temporary, small positive boost at a time when it seems to be increasingly moving in the right direction." According to the U.K.'s Centre for Retail Research (CRR), the royal birth will boost retail sales by $372 million between July 1 and August 31, with $239 million of that expected to be spent on memorabilia and promotional products. "The most obvious support to the economy coming from the royal birth will be some boost to retail sales through people buying souvenirs and commemorative items," said Archer. For a gallery of items that people in England are purchasing to mark the birth of the Royal Baby...

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Westerly T-shirt Maker Warned Against Marketing Taylor Swift Apparel

June 26, 2013

From thewesterlysun.com T-shirt printer J. Mack Studios had some light-hearted fun at the expense of Taylor Swift. Owner Kevin Adams created what he called his “OMG” shirts. The T-shirts have “omg!!!” (text language for Oh My God) and "watch hill!?!?" printed over a stylized photo of Swift, who bought a home in Watch Hill in April. But are the T-shirts a trademark violation?...

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In Apparel Industry, Advantages of Made in USA Label Wear Thin

June 12, 2013 Apparel makers in the United States are growing frustrated with consumers who value fast and cheap fashion over quality, USA made apparel. Though the shift to factories outside the U.S. may have started to cut costs for apparel makers, consumers have grown accustomed to the inexpensive clothing. Even those who call for more USA-made apparel still buy clothing made overseas, leading to this troubling statistic: 95 percent of clothing sold in the United States is made in another country. American Apparel still manufactures in the U.S., but other classic Americana brands like Carhartt have moved to producing some apparel abroad. ...

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Industry Responds To Scrutiny Of IRS Promotional Products Spending

June 11, 2013 Last week, the U.S. Treasury Inspector General for Tax Administration (TIGTA) released its report on a 2010 IRS conference, citing instances of IRS conference planners not following established procurement policies. Included in this report were detailed accounts of IRS purchases of promotional products. The TIGTA report surveyed travel-related spending by the IRS in the 2010-2012 time period. While the IRS held 225 conferences during that time and spent a total of $49 million, a 2010 Anaheim, California, conference for which the IRS spent $4.1 million on planning, speakers, video services, promotional products and gifts for employees has come under particular scrutiny. PPAI President and CEO Bellantone, CAE, says, “I, like many of you, was disappointed by the IRS’ conduct of late, but I was dismayed by the ensuing media portrayal of our industry. Simply because our products are tangible, memorable and long-lasting—all attributes that contribute to their effectiveness—they are easy targets for sound bites. However, it is important to realize that the media coverage was not an attack on the promotional products industry, but rather focused on the IRS.” ...

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Advantages of Corporate Apparel

March 31, 2013 There are multiple advantages to be gained by using corporate apparel. In many ways, customized clothing can boost your company’s advertising potential. Such clothing can also improve employee morale and create a more welcoming atmosphere for your clients. All of these benefits come relatively cheaply with custom t-shirts, polo shirts, hats and other custom apparel. There are a growing number of enterprises, both big and small, that are setting aside a portion of their marketing budget to include corporate apparel. Custom clothing that includes a company’s name and logo promotes a strong company identity. For the success of any business, it is important to gain as much public exposure as possible. When you offer your employees and clients company t-shirts, you will have a greater chance of introducing your company name to the public. As people wear your corporate apparel out and about, the public will become increasingly familiar with your products and services. ...

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Quality and Affordable Promotional Items in Maryland, Virginia, Washington DC and everywhere else.

Looking for quality but affordable apparel and other promotional items to boost your advertising and marketing campaigns?

We, at Blue Thunder Promotions, offer a wide variety of products from t-shirts, sport shirts, lapel pins, lanyards, tote bags, duffel bags, sport bags, printed t-shirts, baseball caps, and many more promotional items in Maryland, Virginia, Washington DC and other neighboring areas.

With over 20,000 wearable products plus over 800,000 promotional items, customers will have a wide selection to support their marketing efforts. From this wide selection, we can customize, screen print and embroider t-shirts, sport shirts, lapel pins, lanyards, tote bags, duffel bags, sport bags, printed t-shirts, baseball caps and other promotional items to promote your brand and business.

With our experienced staff who are trained to do quality embroidery and screen print, we provide the highest quality products at the lowest price possible. We offer a great deal for bulk orders of embroidered or screen print t-shirts, sport shirts, lapel pins, lanyards, tote bags, duffel bags, sport bags, printed t-shirts, baseball caps, etc. to support your advertising and marketing efforts.

We operate in Maryland, Virginia, Washington DC and many more areas. So, if you need a helping hand for your promotional campaigns, Blue Thunder Promotions is your go to partner.

Contact us at 240-252-7852 today for FREE quote! You may browse our online catalog and search tool for many of our products.